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| LEADER |
01564nam a2200457 i 4500 |
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20231102112122.0 |
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230712s2023 xr ac e d 000 0 cze |
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|a cnb003522020
|
| 020 |
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|a 9788024655789
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| 040 |
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|a ABA001
|b cze
|e rda
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|a cze
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|a 659.4
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| 245 |
0 |
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|a Marketingová komunikace a public relations :
|b výklad pojmů a teorie oboru /
|c Jan Halada (ed.)
|
| 246 |
1 |
|
|i Název v tiráži:
|a Marketingová komunikace a public relations - výklad pojmů a teorie oboru
|
| 250 |
|
|
|a Druhé vydání
|
| 260 |
|
|
|a Praha
|
| 300 |
|
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|a 118 stran :
|b ilustrace, portréty ;
|c 21 cm
|
| 504 |
|
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|a Obsahuje bibliografii a bibliografické odkazy
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
7 |
|a public relations
|7 ph115957
|2 czenas
|
| 650 |
0 |
7 |
|a oborová terminologie
|7 ph138998
|2 czenas
|
| 650 |
0 |
9 |
|a communication in marketing
|
| 650 |
0 |
9 |
|a public relations
|
| 650 |
0 |
9 |
|a terminology (professional)
|
| 655 |
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7 |
|a terminologické slovníky
|7 fd202538
|2 czenas
|
| 655 |
|
7 |
|a výkladové slovníky
|7 fd133855
|2 czenas
|
| 655 |
|
9 |
|a terminological dictionaries
|
| 655 |
|
9 |
|a explanatory dictionaries
|
| 700 |
1 |
|
|a Halada, Jan,
|d 1942-
|7 jk01033195
|4 edt
|
| 910 |
|
|
|a KAD501
|
| 942 |
|
|
|2 udc
|c KN
|
| 999 |
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|d 963
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|1 462210001659
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|7 0
|9 1594
|b 0
|c 1558
|d 2023-07-13
|e 0
|f KNI
|l KNI
|r 2023-11-02
|w 2023-11-02
|y KN
|
